As this year’s theme for the Regional Stage will be advertisements, you will find some definitions and words related to this issue below.
A public notice promoting the sale of a certain item is called an advertisement. The word is often shortened to ad. They're on TV, on the radio, online, in the newspapers, and even at the movies. Although advertisements are usually meant to persuade, they aren't always just for selling goods. They're a great way to get the word out about just about anything. Definitions:
- Product Placement : noun paying a movie or tv show to prominently display a company's product during the film or show.
- Circulation: noun the number of readers or subscribers to a magazine or newpaper.
- Jingle: noun. catchy tune usually rhyming, simple, and repetitious used to promote a product.
- Slogan: noun a phrase identified with a firm. A motto used in selling an enterprise or company.
- Motto: noun a guide to ones conduct. a sentence that servers as a principle or ideal.
- Roadside Signs: noun also called outdoor advertising. any of the large panels usually found alongside roads and highways used as gigantic advertising posters.
- Hype: noun overwhelming publicity or exaggerated claims v. to promote or accent excessively.
- To write copy: verb to create the words to be printed or spoken in an commercial or ad.
- Drum up: verb. to summon or procure (as if by beating a drum) obtain by repetitious and persistent effort.
- Gloss: noun shiny, not substantial.
- Gloss over: verb to cover up a mistake by speaking rapidly so as not to deal with the issue correctly.
- Plug: verb to promote advocate or popularize.
- Radio or TV spot: noun the position of a commercial in a radio program or TV line up.
- Account: noun. in advertising account is synonymous with client or contract.
- Announce: noun an ad that make public via the purchase of some lines in a newspaper or magazine an offer or information.
- Want ad: noun. job offer also the classifieds.
- Commercial: noun an advertisement on TV or radio.
- Buzz: noun excited talk or rumours. speaking rapidly in a low voice.
- A crossword exercise on most of the most common words by dcielts.com.
- Some model paragraphs that should give you ideas for writing or speaking about advertising by dcielts.com.
- From The Business Emporium, a vocabulary quiz.
- A matching exercise from Busines English Site.
- Vocabuary practice from English Test.
